Hollywood Casino Enlists Berning Productions for Sleek Image Campaign, Hollywood Style.

New Orleans, LA - Hollywood Casino tapped the Berning creative team to come up with the concept of an image campaign to mix the Hollywood red carpet with gaming. After some research and lots of coffee the team settled on the idea of a real-life premiere complete with jumbotrons, paparazzi, and dynamic lighting in which the images on the jumbotron would 'come to life.'

The spot, titled "The Spotlight On You," features heavy duty composting, crowd simulations, 3d and lighting techniques in order to get the look and feel just right.

The spot was co-directed by Berning directors Trey Berning and Kenny Benitez. It blends 2D live action with 3D environments
to create a feeling of genuine excitement. "The trick of doing this commercial was only having nine actors at our disposal and
making it seem like hundreds" says Benitez. "We utilized multiple actions and focal lengths to mix it up just enough to achieve the desired effect."

The project was done in the span of a week. "Under such a tight deadline, it was important that we focused on what we needed to shoot and what could be added later" says Berning.