CIS Turns to Berning Marketing and Productions for a Futuristic Look into Medical Technology.

New Orleans, LA - CIS tapped the Berning creative team to come up with the concept of a campaign to highlight the latest technology and techniques the institute utilizes in heart health care. Having developed multiple creatives, the team refined them to just one. An ILM inspired treatment, featuring CIS's advanced technology in a futuristic retrospective.

The spot, titled "Tomorrow's Technology," features the latest in Hollywood-sized effects work in order to capture the feeling of a setting eighty years into the future.

The spot was co-directed by Berning directors Trey Berning and Kenny Benitez. It opens with a futuristic fly-through of a city featuring non-traditional architecture. The 3ds Max model, in which the shot was developed, consisted of no less than 30 square blocks and thousands of varied buildings, street landscapes, and various other elements. From there the camera transitions to the 110th floor of the U.S. Department Of Medicine where the live action takes over and the CIS spokesperson guides the audience through a look at all of the medical advancements achieved by CIS in the early 21st century.

The project was done in the span of a month. "Under the deadline that we had, we were able to really pull all of our resources available in house at Berning and create something compelling." says Kenny Benitez.